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బ్రాండ్ జర్నీ: ది మెన్ థింగ్

దశ 1: ఆరంభం మరియు నిరాశ (2015-2016)

ది మెన్ థింగ్ యొక్క కథ దాని వ్యవస్థాపకుడు, రిషి మోడీ, ఫ్యాషన్ మరియు వ్యక్తిగత శైలి పట్ల ఆసక్తిని కలిగి ఉన్న ఔత్సాహిక వ్యక్తితో ప్రారంభమవుతుంది. రిషి తన ప్రత్యేక గుర్తింపును ఉపకరణాల ద్వారా వ్యక్తీకరించడానికి ఎల్లప్పుడూ మక్కువ కలిగి ఉంటాడు మరియు నగలు కూడా దీనికి మినహాయింపు కాదు. అయినప్పటికీ, భారతీయ మార్కెట్లో పురుషుల ఆభరణాల కోసం ఎంపికలు అందుబాటులో లేకపోవడంతో అతను పదేపదే నిరాశకు గురయ్యాడు. ఎంపికలు పరిమితం చేయబడ్డాయి మరియు నాణ్యత తరచుగా కోరుకునేలా మిగిలిపోయింది. ఈ నిరుత్సాహం ది మెన్ థింగ్‌గా మారడానికి ప్రేరణ యొక్క మొదటి స్పార్క్‌గా గుర్తించబడింది....

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